Background & Strategy Kikoff

Company Evolution

In today’s payroll ecosystem, employees face restricted access controlled by employers, no real-time visibility into salary calculations, and zero Existing tools are built for HR departments, not individuals, making them overly complex and disconnected from employee needs. This product bridges the gap by offering transparent, real-time wage tracking with built-in legal safeguards in a user-first

B2C experience.

User Challenges and System Gaps

Traditional payroll systems prioritize HR needs over employee experience, resulting in limited access, no real-time salary tracking, and a lack of legal transparency. Employees depend on employer-enabled modules, face complex interfaces, and have little visibility into

errors or their rights.

Target User Snapshot

basic salary knowledge

Limited understanding of wages

Frustrations:

• Common terms like overtime

• Low financial literacy related to salaries and deductions

• Understanding rights or identifying violations

• Unclear communication

Needs

• Legal guidance for payroll access

• Error detection

• Real-time tracking of work hours and payments

Nati

21, Truck Driver

Use Case

Login via employee ID enables instant, secure
connection to the linked employee profile.

Access to real-time salary status

and detailed payslip information.

Scans for updates and new payslips,

and provides real-time errors

User Mindset

Ideation to Realization

Wireframe & LF

Log in

Main Dashboard

Slip Scan

AI Chat

Personal area

Final Design

Log in board:
User identification is automated based on existing data.
no need for manual input or long forms.

Main deshboard:
Stay informed! the system proactively updates users
on key events and relevant regulations.

Slip scan:
Smart scanning detects and highlights any errors or
inconsistencies in the slip — instantly.

Based on the scan results, the system grants access to
relevant constitutional information, ensuring transparency
and clarity.

Feature Focus

Evaluation & Forward Planning

Key Takeaways

Conversations with people around me revealed recurring issues of wage injustice and lack of transparency. User interviews confirmed these challenges and helped me refine the product with a focus on trust, clarity, and accuracy.

I'm exploring automated payroll alerts to proactively flag discrepancies, and planning a legal knowledge hub to empower employees with easy access to their rights.

What’s Next?

My role

Duration

2 mo.

UX, Research, Brand,UI

Tools

A consumer-facing payroll platform designed to put employees in control of their pay. This
product simplifies complex calculations and ensures real-time compliance with labor laws.

By combining salary transparency with legal safeguards, it helps protect employees and builds
trust between workers and employers.

Real-Time Payroll Monitoring

Research
Problem statement
User interview

Discover

Sketch
wireframe
User interface

Design

Personas, needs,

emotional aspects,

competitor analysis

Define

Suggested Possible Direction

• Employee ID login enables direct access to salary data.

• Automated audits scan payslips for errors and legal issues.

• Discrepancies flagged with legal context and supporting proof.

• AI chat assistant explains labor laws and employee rights.

Mapping & Core Functions

Developed a dynamic flowchart that synthesizes insights from persona exploration and cross-platform benchmarking to strategically

guide design focus areas.

From Questions to Insights

Cross-industry interviews using a structured questionnaire revealed key employee needs, transparency gaps, and opportunities

for payroll accuracy.

Brainstorming Deep Dive

Benefits

• Regulatory Adaptation – Aligns with labor law updates.
• Salary Transparency – Shows overtime, bonuses, and breakdown.
• System Integration – Connects with payroll software.

Limitations

• Legal Transparency Gap – No clear explanation of rights.

• Payslip Errors – Incorrect salary and deductions.

• Unclear Salary Expectations – Hard to track monthly changes.

• Limited Access – Employer-controlled viewing permissions.

Competitive Benchmarking

Most employees lack legal
rights awareness; 40% verify
via external sources.

60%

Lack direct verification of rights,
relying on Google or external
advice.

40%

Even those aware of their rights faced
wage violations, often unreported due
to fear of retaliation.

80%

Expected & current salary

Menu

Law regarding them

Opening inquiries

Slip scan

Viewing the lawsuit

Constitutional questions bot

Upcoming events and the

Login

Personal area

Forms & Info

Designing the future of products, one pixel at a time.
Let's create something remarkable together 🚀.

Real-Time Payroll Monitoring

A consumer-facing payroll platform designed to put employees in control of their pay. This
product simplifies complex calculations and ensures real-time compliance with labor laws.

By combining salary transparency with legal safeguards, it helps protect employees and builds
trust between workers and employers.

My role

Duration

2 mo.

UX, Research, Brand,UI

Tools

Research
Problem statement
User interview

Discover

Sketch
wireframe
User interface

Design

Personas, needs,

emotional aspects,

competitor analysis

Define

Background & Strategy Kikoff

Company Evolution

In today’s payroll ecosystem, employees face restricted access controlled by employers, no real-time visibility into salary calculations, and zero Existing tools are built for HR departments, not individuals, making them overly complex and disconnected from employee needs. This product bridges the gap by offering transparent, real-time wage tracking with built-in legal safeguards in a user-first B2C experience.

User Challenges and System Gaps

Traditional payroll systems prioritize HR needs over employee experience, resulting in limited access, no real-time salary tracking, and a lack of legal transparency. Employees depend on employer-enabled modules, face complex interfaces, and have little visibility into errors or their rights.

Target User Snapshot

basic salary knowledge

Limited understanding of wages,

Frustrations:

• Common terms like overtime

• Low financial literacy related to salaries and deductions

• Understanding rights or identifying violations

• Unclear communication

Needs

• Legal guidance for payroll access

• Error detection

• Real-time tracking of work hours and payments

Nati

21, Truck Driver

Use Case

Login via employee ID enables instant, secure
connection to the linked employee profile.

Scans for updates and new payslips,
and provides real-time errors

Access to real-time salary status and
detailed payslip information.

User Mindset

Background & Strategy Kikoff

Company Evolution

In today’s payroll ecosystem, employees face restricted access controlled by employers, no real-time visibility into salary calculations, and zero Existing tools are built for HR departments, not individuals, making them overly complex and disconnected from employee needs. This product bridges the gap by offering transparent, real-time wage tracking with built-in legal safeguards in a user-first B2C experience.

User Challenges and System Gaps

Traditional payroll systems prioritize HR needs over employee experience, resulting in limited access, no real-time salary tracking, and a lack of legal transparency. Employees depend on employer-enabled modules, face complex interfaces, and have little visibility into errors or their rights.

Brainstorming Deep Dive

From Questions to Insights

Cross-industry interviews using a structured questionnaire revealed key employee needs, transparency gaps, and opportunities for payroll accuracy.

Most employees lack legal
rights awareness; 40% verify
via external sources.

60%

Lack direct verification of rights,
relying on Google or external
advice.

40%

Even those aware of their rights faced
wage violations, often unreported due
to fear of retaliation.

80%

Suggested Possible Direction

• Employee ID login enables direct access to salary data
• Automated audits scan payslips for errors and legal issues
• Discrepancies flagged with legal context and supporting proof
• AI chat assistant explains labor laws and employee rights

Benefits

• Regulatory Adaptation – Aligns with labor law updates.
• Salary Transparency – Shows overtime, bonuses, and breakdown.
• System Integration – Connects with payroll software.

Limitations

• Legal Transparency Gap – No clear explanation of rights.

• Payslip Errors – Incorrect salary and deductions.

• Unclear Salary Expectations – Hard to track monthly changes.

• Limited Access – Employer-controlled viewing permissions.

Mapping & Core Functions

Developed a dynamic flowchart that synthesizes insights from persona exploration and cross-platform benchmarking to strategically guide design focus areas.

Menu

Expected & current salary

Law regarding them

Opening inquiries

Slip scan

Viewing the lawsuit

Upcoming events and the

Constitutional questions bot

Login

Personal area

Forms & Info

Competitive Benchmarking

Ideation to Realization

Wireframe & LF

Final Design

Log in

Main Dashboard

Slip Scan

AI Chat

Personal area

Feature Focus

Log in board:
User identification is automated based on existing data.
no need for manual input or long forms.

Main deshboard:
Stay informed! the system proactively updates users
on key events and relevant regulations.

Slip scan:
Smart scanning detects and highlights any errors or
inconsistencies in the slip — instantly.

Based on the scan results, the system grants access to
relevant constitutional information, ensuring transparency
and clarity.

Evaluation & Forward Planning

Key Takeaways

Conversations with people around me revealed recurring issues of wage injustice and lack of transparency. User interviews confirmed these challenges and helped me refine the product with a focus on trust, clarity, and accuracy.

I'm exploring automated payroll alerts to proactively flag discrepancies, and planning a legal knowledge hub to empower employees with easy access to their rights.

What’s Next?

Designing the future of products, one pixel at a time.
Let's create something remarkable together 🚀.

Moshe

45, two children