Background & Strategy Kikoff
Company Evolution
The tefillin market suffers from limited transparency, misinformation, and unethical competition – leading to distrust and post-purchase regret. Existing systems offer only basic order processing, with no visibility into materials or production. This platform bridges the gap with real-time tracking, clear verification, and full customer engagement to ensure trust and satisfaction.
User Challenges and System Gaps
Traditional tefillin ordering focuses on order fulfillment, not user experience, leaving shoppers without transparency, tracking, or meaningful insights. Misinformation and lack of verification create confusion, regret, and distrust.
This platform empowers customers with full visibility, real-time engagement, and confidence throughout the process.
Target User Snapshot
Lack of time to check and find out
Limited understanding of the field
Frustrations:
• Limited time and need an easy and accessible way to place orders.
• Looking for a quality solution that fits a limited budget.
• Unfamiliar with the ordering process and unsure what to expect.
• Lacking trust due to poor transparency in materials and manufacturing.
Needs
• Needs accessible tefillin ordering platform.
• Wants clear pricing and options.
• Requires transparent, guided process visuals.
Moshe
45, two children
Use Case
Moshe submits a tefillin
order digitally
The business owner receives
and processes the tefilin order
Moshe tracks production
on his dashboard
The production process
is fully transparent.
User Mindset
Ideation to Realization
Wireframe & LF
User ID panel
The system automatically identifies the user's origin based on the
input data, enabling smart order verification and error detection.
Mixed process
The system provides real-time status updates while
anticipating completion schedules.
Collaborative System
Learn with us! A visual progress graph that shows each step in the process
with clear and detailed explanations.
Engagement & exploration
Interactive learning space tailored to the child - making every step of
the process fun, engaging and meaningful.
Feature Focus
Evaluation & Forward Planning
Key Takeaways
Growing up around the tefillin industry, I encountered the same user challenges over and over again. User interviews confirmed the need for a more accessible, transparent, and efficient solution, which led to the creation of this app.
Looking ahead, I plan to expand the app with features that will enhance the user experience, including a community area for guidance from experienced rabbis on tefillin-related topics, and a list of rabbis specializing in Bar Mitzvah preparation to simplify the search for families.
What’s Next?
A CRM platform that gives consumers control and clarity when ordering customized tefillin.
Presents materials and production stages with full transparency and resolves friction points
through real-time engagement and clear communication.
Improves the overall customer journey with confidence, simplicity, and trust.
CRM solution for tefillin orders
My role
Duration
3 mo.
UX, Research, Brand,UI
Tools
Research
Problem statement
User interview
Discover
Sketch
wireframe
User interface
Design
Personas, needs,
emotional aspects,
competitor analysis
Define
Main Dashboard
Create an order
Details of orders
Orders area
Log in
Final Design
Suggested Possible Direction
Mapping & Core Functions
Created a strategic flowchart combining persona insights and cross-platform research to define core design priorities.
From Questions to Insights
Interviews conducted using structured questionnaires with diverse customers revealed key needs such as accessibility, pricing clarity, process transparency and trust – while highlighting key gaps and opportunities for improvement.
Brainstorming Deep Dive
• Efficient data management system.
• Fast order processing.
Benefits
Limitations
• Limited business information available to customers.
• Lacks a strong focus on private customer orders.
• Not user-friendly or accessible for private customers.
Competitive Benchmarking
Many respondents reported
frustration with unclear
conditions and access.
60%
Express interest in a more
accessible, user-friendly, and
transparent purchasing process.
70%
The production process is
found to be exhausting and
difficult to monitor for them.
40%
Coordination & planning of meetings
Personal area
General information
Orders
New order
Order information & demos
Home Page
Massagges
• Accessible ordering system with clear service and tefillin type details.
• Visual previews of tefillin options.
• Step-by-step process with guided explanations.
• Integrated sensors detect material defects.
Moshe
45, two children
Brainstorming Deep Dive
From Questions to Insights
Interviews conducted using structured questionnaires with diverse customers revealed key needs such as accessibility, pricing clarity, process transparency and trust – while highlighting key gaps and opportunities for improvement.
Many respondents reported frustration with unclear conditions and access.
60%
Express interest in a more accessible, user-friendly, and transparent purchasing process.
70%
The production process is found to be exhausting and difficult to monitor for them.
40%
Suggested Possible Direction
• Accessible ordering system with clear service and tefillin type details.
• Visual previews of tefillin options.
• Step-by-step process with guided explanations.
• Integrated sensors detect material defects.
Mapping & Core Functions
Created a strategic flowchart combining persona insights and cross-platform research to define core design priorities.
Coordination & planning of meetings
Personal area
General information
Massagges
Orders
Order information & demos
New order
Home Page
Competitive Benchmarking
Benefits
• Efficient data management system.
• Fast order processing.
Limitations
• Limited business information available to customers.
• Lacks a strong focus on private customer orders.
• Not user-friendly or accessible for private customers.
Moshe
45, two children